The World is On Our Side is run by musicians and artists and creative people, and we aim to network with others who express creativity in unique ways. Let’s use our artistic expression to do some good in the world!
If you are a musician or you represent a band, or you are some other type of artist and you’d like to get involved with the Plastic Free Challenge, here’s how!
The "sustainable selfie."
We post our photos or videos and challenge others to do the same, always tagging the Plastic Free Challenge social page(s) and/or using the hashtag #PlasticFreeChallenge.
Bands use alot of petroleum to get from show to show, but few think of plastic as oil. Plastic is made of oil and is actually a big contributor to climate change. Plus chemicals in plastics cause disease. Our soil and our oceans and animals all up the food chain are becoming increasingly toxic. We can reduce how much single-use plastic we use and promote to our followers. We can have a huge impact and even reach a wider audience. We create demand for sustainable products and services by spreading awareness.
Not Just About Taking A Photo:
Please understand that this is more than a mere photo opportunity. It is about making real life changes. That is why it's called a challenge. Things like bringing your own water bottles with you, reusable shopping bags, your own take away containers and utensils, and remembering to say "no straw please." Make these sustainable things part of your gear and part of your routine and think of it as a tax of touring.
These are the 4 mini-challenges: (Dates for each of these is being determined for 2017)
The #WaterBottleSelfie, #BYObag, #BringYourOwn Containers & Utensils, and the #LastPlasticStraw.
While the 3 month campaign of easy action mini-challenges just ended on July 24th, 2016, We are currently planning the next cycle, Most likely it will happen in the spring of 2017 and each mini-challenge will be extended to give participants more time. You can start practicing these habits now (as individuals and with your band) and even start to document your process. Perhaps just save these images so we can post them during the campaign in conjunction with all the other folks. And remember sometimes a photo of how you fail at avoiding plastic is more powerful than how you succeed.
Currently we are working on the Draw Twioos the Turtle mini-challenge and reaching out to artists and schools for the fall of 2016.
In the winter we will be releasing a compilation of environmentally themed songs.
If you want to write and record an environmentally themed original song or record a clever cover, we can release and promote it together with a roster of other performers from around the world. This challenge is part of the Musicians challenges defined below,
We are stretching out the different components of the overall campaign to different times of the year. By doing this we can devote more time to promoting each challenge to organizations and enroll more musicians.
All participating musicians and bands are expected to take on the 4 mini challenges and post at-least once for each one.
TAKE THE CHALLENGE AND PROVE IT
You commit to take the Plastic Free Challenge (avoid using unnecessary and single-use plastics during this campaign) and provide photos or videos to promote your efforts at your social media pages and tag the Plastic Free Challenge campaign. We also ask that you invite your fans to join you in taking the #PlasticFreeChallenge.
All "photos and videos, artwork, etc) that you share should be posted with appropriate tags #PlasticFreeChallenge and/or @Twioos.
Step 1: Put out a post on your social media that you are taking the #PlasticFreeChallenge and invite others to join you.
Step 2: There are Easy Action Mini-Challenges set up for the general public. You will be expected to take these 4 challenges and help us promote them. For example one mini-challenge is called the “#Water Bottle Selfie.” While selfies are traditionally narcissistic we flip that and use them to promote sustainability and raise awareness. We ask all participating artists who take the Plastic Free Challenge to take at-least one selfie with a sustainable water bottle (preferably metal or glass) and post it during this mini-challenge. You will be instructed and coached through the entire campaign as needed.
Suggested Script for water bottle selfie: "Hello we're Giant Panda Gorilla Dub Squad and we are taking the Plastic Free Challenge! We are in Syracuse NY tonight at the Palace Theatre and we're taking a Water Bottle Selfie with our sustainable bottles because we're done with the disposable plastic ones."
There are four mini challenges. We take on one habit at a time.
If applicable, make public announcements and supply the PFC hand flyer at your outreach/merch table. We also have our social media images and a poster in a public media pack folder that you can utilize if you want.
Submit Your Song or Other Creative Work
Musicians should provide a sound recording or music video of an unreleased original song that you own. All submitted songs or creative works should highlight either the plastic pollution problem/solutions and/or similar environmental concerns. If originals are not your thing, you are also welcome to record your own version of an existing environmentally themed song, but it is your responsibility to obtain legal copyright permissions for all "covers" recorded and submitted.
We are in the process of figuring out the deadline for song submissions but plan to release a compilation in the winter of 2017. .
Do you have a fan-base? Host a contest for your fans during the Plastic Free Challenge.. You should direct your fans to post their original environmentally themed music and art or any creative content by signing up to take the challenge at our website home page and name you as the sponsoring artist in the comments of the submission form. Be sure to tell your fans to tag you with all creative posts designed to impress you. You will pick your favorite to publicize at both your social sites and the Plastic Free Challenge websites.
Networking Challenge: ENLIST other Performers/Artists
Invite and enroll other recording artists or creatives to take part in this campaign.
Feeling lazy? You can personalize and use this letter to draft other artists that we’ve already written for you. Let’s make this online event the biggest international community of environmental creatives to date. To successfully complete this challenge you are required to enroll at-least one other artist or band to sign up and submit a creative contribution to the PFC campaign.
Please review our Guidelines for Submissions below and sign up to be a Sponsoring Green Musician or Artist now:
Musician and Artist
Sign Up Form
By choosing any of the options below, you are providing a pledge to complete your chosen challenge(s).
Terms and Guidelines for Submissions:
All submissions to the Plastic Free Challenge (PFC) campaign should be unique original unreleased works (unless otherwise discussed) to be used freely by the Plastic Free Challenge, and to be released in coordination with our organization during the plastic free challenge winter event date to be determined shortly.
Helping it go viral: Your submissions will be used to drive web traffic to the PFC social pages and should not be released to other outside websites or mediums until after our dated event expires. At your websites, we ask that you direct your fans and promote a link to the PFC web URL’s for fans to hear/see your artistic contribution.
We ask that you provide a link to www.PlasticFreeChallenge.org or our social media pages www.Facebook.com/theplasticfreechallenge or @Twioos on Twitter and Instagram and use the hash tag #PlasticFreeChallenge and/or @Twioos in all public posts used to promote your song/content during the PFC event.
When to start promoting
We ask all who participate (those offering content) to tenaciously promote the PFC campaign to their own fan base and circle of friends. We ask that you start promoting your participation with the Plastic Free Challenge and the challenge you took on right away, but the main campaign launches on Earth Day.. We will drive thousands of people to the Plastic Free Challenge, by strategically releasing stimulating content. If we all promote this campaign correctly, it will go viral.
Embedding our Links
If you have a song or artwork to submit to us we ask that you embed our URL and/or our social media tags in your video or audio submissions or artwork for this campaign. We ask this of you so that when people share your video or audio file the PFC campaign and its message will still be promoted.
A submitted song must either have lyrics or a visual written narrative that is environmentally themed. Your song can highlight either the problems with plastic and/or the solutions, or other similar ecology related themes. Just get as close as you can to the aim of the campaign.
You will maintain rights to your submissions beyond this campaign, but will allow our organization (The World Is On Our Side and the PFC) to post and share your offered content for the duration of the 3 month campaign.
Once you have signed up you will be contacted by a liaison from the Plastic Free Challenge who will assist you throughout the process.
Sales and fund-raising for like minded charities
As a goal, we hope to provide an online store, and/or affiliate marketing to sell your music and other artistic submissions. We will encourage customers to round up their payment amounts to help fund their choice of several worthy environmental charities that we are working with. Musicians and artists that submit sell-able content, will be able to choose to donate some, or all of the proceeds at their own discretion. Price and conditions will be arranged between us prior to the sale of your creative content.
We need your participation and contributions to make this event a success. If you have any further questions or need clarification please email PlasticFreeChallenge@gmail.com